Design and art direction for Red Bull’s month-long music series that takes place each year in Los Angeles.
For 2015, we expanded on the previous year’s design and created a system that could be used for more than 60 different artists and 30+ shows. We adapted the design to fit a wide array of strategically placed units all over LA ranging from wallscapes to wildpostings, hand-painted murals to billboards & bus shelters. The lineup for 2015 brought together artists like Chromeo, Joey Bada$$, Vince Staples, Toro y Moi, Big Sean and Grimes to name few.
The system was later adapted to include environmental graphics that were used during each show, digital executions such as rich media banners, interactive calendars and social media posts.
Poster art by Lawrence Azerrad
Completed while at Doubleday & Cartwright.