For 2016’s 30 Days In LA, we took what we learned from the previous year and expanded our efforts to focus on six artists that Red Bull wanted to feature more prominently. We created key visual collages that featured these artists and used them on a host of new out of home and digital executions. These executions included train wraps, billboards, wild postings and painted murals as well as short animated videos used across all of Red Bull’s social media accounts.

Completed while at Doubleday & Cartwright Los Angeles.