RFK Jr. 2024
Identity, Typography 2024
Proposed identity for Robert F. Kennedy Jr.’s 2024 presidential run.
This identity draws heavily from the spirit and visual legacy of his father’s 1968 campaign—bold, iconic and aspirational—with a retro/modern typopgraphic twist.
The design approach centered on unity. Color played a pivotal role: instead of choosing between the conventional political hues of red (Republican) or blue (Democrat), I used them in concert to visually represent the cooperation, collaboration, and healing needed across party lines. The palette became a symbolic gesture toward reconciliation, signaling not partisanship, but partnership—to dissolve visual cues that might trigger tribal associations and instead build an identity that invited everyone in, regardless of political affiliation.
Given the state of our political discourse, and my own beliefs on the subject, I felt it was necessary to create something that was not asking you to choose a side, but to imagine a future where we don’t have to.
Created in collaboration with Luc Doucedame.
This identity draws heavily from the spirit and visual legacy of his father’s 1968 campaign—bold, iconic and aspirational—with a retro/modern typopgraphic twist.
The design approach centered on unity. Color played a pivotal role: instead of choosing between the conventional political hues of red (Republican) or blue (Democrat), I used them in concert to visually represent the cooperation, collaboration, and healing needed across party lines. The palette became a symbolic gesture toward reconciliation, signaling not partisanship, but partnership—to dissolve visual cues that might trigger tribal associations and instead build an identity that invited everyone in, regardless of political affiliation.
Given the state of our political discourse, and my own beliefs on the subject, I felt it was necessary to create something that was not asking you to choose a side, but to imagine a future where we don’t have to.
Created in collaboration with Luc Doucedame.
