![](https://freight.cargo.site/t/original/i/e9fb1deaa7dae1c5060dd4f1cabfa615858110f6948df2c7574d67a5d44e6e3f/1_touch.gif)
Illusion — iPhone XS/Max
Art Direction, Commercial 2018
Visual treatment and art direction for the reveal of the iPhone XS and XS Max.
A singular iPhone turns out to be two iPhones through a series of visual tricks and sleight of hand movements. All captured in-camera with director and magician Aaron Duffy.
In addition the the original assignment, we created a :54 recap video that illustrated the latest and greatest features which aired during the September keynote.
Completed at Media Arts Lab.
Creative Directors:
Arnau Bosch, Robbin Ingvarsson
Colin Snow, Rodney Viray
![](https://freight.cargo.site/t/original/i/2990b97a2bafac2903544977b7ebf38dde5e8d74cc8992f457cb0e0ae24d55a0/4_x.gif)
![](https://freight.cargo.site/t/original/i/4a7461ebafaab80bdd9d110d0205cbf645e3bce98fadee4a07112314f261f6eb/2_pull.gif)
![](https://freight.cargo.site/t/original/i/16cd20998f3617451bc74e84866099ef89c7d34d55846c21fa42e4b7e4a8c884/3_welcome.gif)
![](https://freight.cargo.site/t/original/i/8b550cc9efa5d01ac41179b740ea121c342791eea6fc807250e4bd865ae35870/5_xs_xs-max.gif)
![](https://freight.cargo.site/t/original/i/71db18f46aea0ce55b40ee4de85418b5d9ae0fcdbd5053e1e98f9e672ea2d90d/6_biggest.gif)
![](https://freight.cargo.site/t/original/i/d225e4969bce93bd0834973abdb1d32245c567a44a8439f1720267d7702af425/7_gold.gif)