Illusion — iPhone XS/Max

Art Direction, Commercial 2018

Visual treatment and art direction for the reveal of the iPhone XS and XS Max.

A singular iPhone turns out to be two iPhones through a series of visual tricks and sleight of hand movements. All captured in-camera with director and magician Aaron Duffy.

In addition the the original assignment, we created a :54 recap video that illustrated the latest and greatest features which aired during the September keynote.

Completed at Media Arts Lab.

Creative Directors:

Arnau Bosch, Robbin Ingvarsson
Colin Snow, Rodney Viray