Apple Music SBLVII Halftime Show
Art Direction, Identity 2023
Art Direction for Apple Music’s new Halftime Show sponsorship.
With only two months to create and implement a new identity from scratch—myself, along with Jackson Cantor and Scott Langer—came up with a particle based design language and a living identity that was based around the idea of sound-reactivity, along with a timeless photoshoot with the one and only Rihanna. The 3D and motion work that we developed touched all points; from print to broadcast and was viewed by more than 115 million viewers worldwide.
Created at Apple Marcom LA.
Creative Directors:
Philip Cronerud, Siavosh Zabeti
Motion Design:
ManvsMachine, John Crump


