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Work, Studio, Information




Apple Music SBLVII Halftime Show


Art Direction for Apple Music’s new Halftime Show sponsorship.

With only two months to create and implement a new identity from scratch—myself, along with Jackson Cantor and Scott Langer—came up with a particle based design language and a living identity that was based around the idea of sound-reactivity, along with a timeless photoshoot with the one and only Rihanna. The 3D and motion work that we developed touched all points; from print to broadcast and was viewed by more than 115 million viewers worldwide.

Created at Apple Marcom LA.



Creative Directors:

Philip Cronerud, Siavosh Zabeti 

Motion Design:

ManvsMachine, John Crump



  
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