Art direction, design and positioning for Pro-Keds’ 2015 brand book.

The focus of this large format, loose-page publication highlights the Pro-Keds’ prolific past (as far back as the 1940s) and their bright future among other brands who may have more name recognition. We developed a firm position about who Pro-Keds stands for and behind, what these people believe in and what makes them unique.

Printed at Linco in Long Island City, NY.

Completed while at Doubleday & Cartwright.