Type design for a rad Apple spot directed by Spike Jonze that featured FKA Twigs and had music by Anderson .Paak. The idea with the film touted the HomePods ability to create expansive sound that can make even smallest space sound big. To bolster this idea, we created a system of expanding letters that when paired with different messaging helped this concept to come to life. Not to mention, I got to fulfill my childhood skate-rat dreams and work on a project for Spike Jonze.
Creative Direction by the incomparable trio Arnau Bosch, Kako Mendez and Robbin Ingvarsson.
Winner of 1 x Cannes Lions Grand Prix, 2 x Cannes Lions Gold Lion, 2 x Cannes Lions Silver Lion, 1 x Cannes Lions Bronze Lion, 4 x D&AD yellow pencils, 1 x D&AD graphite pencil, 1 x D&AD wood pencil, 5 x AICP Awards
Created while at Media Arts Lab